Its color attracts attention and inspires people to continue to improve its environment. Before it was the Rainbow Building, however, this CoPlace was home to an adult bookstore. Many of its neighbors experienced low property values and high crime rates due to the nature of the people that business attracted. CoPlace saw an opportunity to change this.
Working with artist Risk Rock, CoPlace came up with a unique rainbow-colored exterior concept that would capture people's attention. The Rainbow Building is now home to CoPlace headquarters, local merchants, start-up businesses and residential real-estate. It has become a landmark and inspired other nearby properties to express their own unique personality.